Merit’s Angel Round

Kirk Fernandes recently raised early stage funding from 100 angel investors for his mentorship platform (Merit) 🚀 This doc goes deep on how he did it! All detailed tactics, no abstract empty fluff.

Backstory

After Kirk sat down with the Flub Founder Slack Community to share his approach, I (Mindy McTeigue 👋) reached out about publishing a write-up. It’s quite hard to find good tactical material about how to raise from angels… which is such a shame, as angels are an awesome option for early-stage founders in the 2023 fundraising world.

To help fill in some of that detail, this doc includes:

• Common fundraising tactics (e.g., investor CRM)
• Obvious things that are tempting to skip but essential (e.g., target angel investor profile)
• Advanced tactical detail (e.g., how to find angels, example email sequence, investor FAQ)
• Examples from Kirk to help make everything more concrete
• Tactics I’ve picked up while raising from angels & getting founder feedback on this doc

We hope it’s helpful for all the founders out there building something the world needs ❤️

As always, what worked for Kirk might not be right for you. Take what you love and leave what you don’t. Feel free to contact [email protected] to share your feedback and questions.

Kirk’s Angel Fundraising Steps: